Cultural heritage (CH) is a privileged area for personalization research because CH sites are rich in objects and information, far more than the visitor can absorb during the limited time of a single visit. Moreover, the convergence between CH and the Internet has made huge amounts of information about CH readily available in electronic format.
Two important challenges to be addressed are thus:
- how to provide an engaging experience for the ‘digital’, ‘mobile’ and ‘traditional’ CH visitor before, during and after a visit, by exploiting information from previous interactions on CH sites and elsewhere on the ubiquitous Web?
- can this kind of support can be a basis for maintaining a lifelong chain of personalized CH experiences, linked to broader lifelong learning?
Not only “traditional” CH sites, but also cities are excellent test-beds for personalization research: modern urban planning shows an avalanche of diverse initiatives focused on creative urban development. Consequently, it has become fashionable to regard the many forms of cultural expression, like art, festivals, exhibitions, media, design, digital expression and research as signposts for urban individuality and identity and departures for a new urban cultural industry.
Personalization also has a role to play in supporting collaboration that enables groups of people to take part in the preservation, enrichment and access to cultural heritage. This is because it can be an enabler for people to be both information consumers and producers, and actively involve them in the management of cultural heritage information. Methodologies and technological utilities for online communities can help them to become actively engaged in the publishing process, contribute their knowledge, and partake in a dynamic creation and conceptualization of the cultural resources will be thus central to the workshop themes.
Visit also the previous editions of the PATCH workshops.